How to Use Existing MSP Clients for Lead Generation

Webinar Recording


Do your best existing clients refer you business? The typical MSP gets about 4-6 referrals a year. If qualified, these new business opportunities can have a higher close rate of 80%+. But, what if you started getting 24-36 highly qualified referrals a year?

In this webinar, we will show you how to implement a systematic referral generation business process to dramatically increase your qualified leads. Attendees will learn:

  • Where to focus
  • Why asking for precise, specific referrals is essential
  • Who to ask for referrals
  • How to ask
  • Why you want to get introductions rather than referrals
  • How to synchronize marketing with the introduction request process

MSPs integrating and systematically pursuing each of the steps in this process will see new business from client introductions increase dramatically. Learn how you can scale your managed services business with customer referrals.

Webinar Presenters


Hannah Erb
Director of Sales



Michael Cummings 100x100

Michael Cummings
Director of STP & Recruiting
Taylor Business Group