The MSP Growth Summit - Accelerate 2022

Joe Rojas 

Co-Founder & Chief Visionary of Start Grow Manage  

Start Grow Manage was created to give entrepreneurs the tools and support they need to build a better business faster. Based in New York City, Joe is also the author of How Entrepreneurs Thrive: Your RoadMAPP to Success: Mentor Assisted Power Planning - 7 Tools for Growth. He empowers entrepreneurs to overcome the challenges of creating a profitable growing business.  

As a serial entrepreneur himself, Joe has faced the challenge of making new and growing businesses work. His career started in the military where he became an expert in information technology, eventually forming his own managed services company. Through that experience, he discovered the formula for business growth, and learned that entrepreneurs are good at what they do but struggle to build a business. 

Colleen Rudio 

Chief Strategist & Business Consultant 

Cascadia Business Development Group, LLC 

Colleen understands the importance of making a strategic connection between human impact and bottom-line profitability.  As Chief Strategist and Business Consultant, she reviews, designs, and facilitates operational improvement initiatives for clients, resulting in stabilized functions, reduced expenses, increased human performance, expanded revenue opportunities and increased client satisfaction. Combining over 25 years of experience with a national business network, Colleen launched Cascadia Business Development Group, LLC to deliver services that enhance an organization’s people, performance, and profitability. 

Colleen has served as Interim CEO for an international business organization, Interim General Manager for a rural telecommunications company, Interim Director of Corporate Group Solutions for an international education company, Executive Vice President for a statewide financial institution, Senior Business Development Officer and Director of Marketing for a statewide CPA firm and served as a fully licensed insurance agent for a statewide agency. During this time, she gained extensive leadership experience in sales and service delivery, compliance and risk management, financial and lean operations, team development, human resource and performance management, training integration and program development, new product and service development, marketing/advertising plan development and implementation, and profitability enhancement. Her broad industry experience provides an understanding of both for-profit and not-for-profit organizations at the local, state, and national levels. 

In addition to her commitment to organizational development, Colleen serves as National Board Member for the Council for Better Business Bureau, past-president of Missoula Downtown Foundation, Board Member for the Northwest Better Business Bureau for Oregon/Washington/Montana/Idaho/Alaska, Board Member, past Board Member and Secretary for Montana Community Development Corporation, and actively volunteers for numerous local and statewide non-profit organizations. She is also an independent business representative and graduate of the 2012-13 Montana Leadership Program.  

Nelson Tepfer 

Managing Partner at ProCFO Partners 

Nelson has spent his entire career helping companies: Helping them grow. Helping them scale. Helping them thrive. Helping them overcome their challenges on their path to success. His capability for transformational contribution is at the core of his skills a financial officer. 

Having held leadership roles across organizations large and small, Nelson’s experience spans nearly a dozen industries, ranging from healthcare to manufacturing, logistics to transportation, real estate to digital marketing, legal and other professional services. Nelson served has served in roles of CFO, interim CFO, COO, and consultant; working with companies of all sizes to achieve their strategic, financial, and operational goals. He earned a MBA in Corporate Finance, Financial Instruments and Markets, and Accounting from New York University’s Stern School of Business. This experience has culminated in the creation of ProCFO Partners, where Nelson’s founding principles inform every decision.  

Nelson believes that every company deserves an expert CFO to guide them along their way, and every expert CFO deserves a platform to practice in a way that is meaningful to them. 

With over 23 years in the IT industry – ranging from help desk operation to IT architecture – Carlos has focused on process management, operational excellence, and customer experience. 

Through this experience and with the help of his team, Carlos was able to create a multi-million dollar MSP from the ground-up within seven years. With a concentration on digital transformation, he curated a formula for success through proper vCIO processes and procedures. Through advising and coaching, Carlos was able to enact growth – not only in MSP profitability – but ultimately with a repeatable process of success delivery in customer experience.  As a result, the vCIO School was created to develop and mentor successful vCIOs and TAMs to stabilize and enhance MSP growth and customer success.